Marketing New Zealand Business 25 May 2022 There’s no doubt that digital marketing is critical for businesses in nearly all industries today – but that’s especially true for tradesmen. That’s because digital marketing provides an efficient and effective way to reach out to potential customers, promote your brand, and grow your business. What’s more, tradesmen who embrace digital marketing will be well-positioned to take advantage of the latest trends. Digital Marketing agencies in Hamilton have noticed the rise in tradesman embracing online marketing tools to increase leads and conversions. Here’s a look at some digital marketing trends that tradesmen should be aware of in 2022. 1. Increased Focus on Local SEO Local SEO is the process of optimizing your website and online content to rank highly in search results for searches related to your geographic area. For tradesmen, local SEO is especially important because it can help you reach potential customers who are searching for services in your area. What’s more, local SEO is becoming even more important as more and more people use mobile devices to search for businesses online. In fact, according to Google, nearly 60 percent of all searches now come from mobile devices. To take advantage of this trend, tradesmen should make sure their websites are optimized for local search. This includes claiming and optimizing your Google My Business listing, optimizing your website for local keywords, and building local backlinks. 2. Personalized Content Another digital marketing trend that tradesmen should be aware of is the increased focus on personalized content. As more and more businesses create content, the competition for attention is becoming more intense. As a result, businesses need to find ways to stand out from the crowd and give their target audiences the content they’re looking for. One way to do this is by personalizing your content. This means creating content that’s tailored to the specific needs and interests of your target audience. There are a number of ways to personalize content, but one of the simplest is to segment your target audience and create separate content for each segment. Another way to personalize content is to use data from your website and your marketing campaigns to create content that’s relevant to your audience. For example, you can use data from your website to create blog posts or infographics that address the specific needs or interests of your target audience. 3. Increased Use of Video Video is another digital marketing trend that’s on the rise. That’s because video is an incredibly effective way to communicate with your target audience. In fact, according to HubSpot, including video on a landing page can increase conversion rates by 80 percent. What’s more, people are increasingly watching videos on mobile devices. In fact, according to Cisco, mobile video traffic will make up nearly 75 percent of all global mobile data traffic by 2020. To take advantage of this trend, tradesmen should consider incorporating video into their digital marketing campaigns. Video can be used for a variety of purposes, including creating brand awareness, promoting products or services, and providing instructions or tutorials. 4. Chatbots Another digital marketing trend that’s on the rise is the use of chatbots. Chatbots are computer programs that can mimic human conversation. They’re commonly used to provide customer support or to promote products or services. What’s more, chatbots are becoming increasingly sophisticated and are able to provide a more personalized experience for users. And, aschatbots become more popular, the demand for them is likely to increase. To take advantage of this trend, tradesmen should consider incorporating chatbots into their digital marketing campaigns. Chatbots can be used to provide customer support, answer frequently asked questions, or promote special offers. 5. Influencer Marketing Another digital marketing trend that’s gaining popularity is influencer marketing. Influencer marketing is a type of social media marketing that involves partnering with influencers – people who have a large following on social media. Influencer marketing can be an effective way to reach out to your target audience, promote your brand, and grow your business. And, as the demand for influencer marketing increases, so does the competition. To take advantage of this trend, tradesmen should consider partnering with influencers who are relevant to their industry. For example, if you’re a plumber, you might partner with an influencer who writes about home improvement or DIY projects. 6. Social Media Advertising Social media advertising is one of the most effective ways to reach your target audience. By creating targeted ads on platforms like Facebook and Instagram, you can reach a large number of people who are interested in your services. 7. Content Marketing Creating high-quality content is a great way to attract attention to your business. By writing blog posts, articles, or even creating videos, you can show potential customers that you’re an expert in your field. 8. Email Marketing Email marketing is a great way to keep in touch with your customers and prospects. By sending out regular newsletters, you can promote your business, share helpful information, and build relationships with your audience. Conclusion By staying up-to-date on the latest digital marketing trends, tradesmen can give their businesses a competitive edge.