Every tradie needs a unique and memorable logo that sets you apart from the rest. But you don’t want a logo that looks too generic, amateurish or ugly. Here a a few mistakes you want to avoid – and what to do to make sure your logo stands out.
Here are some common mistakes and how to avoid them.
There are so many creatively wonderful aspects to this log. But thats the problem. So. Many. Things. A tree. Guitars. Speakers. Words. A Smiley face. Cables as roots.
Its very creative. But its overwhelmingly busy.
Online printing company Virtual Print have seen many logos that are simply too busy.
Think simple! – sometimes white space is good!
Simplicity combined with white space allows your logo to breathe and work easier in multiple applications including adding tag lines and secondary icons.
Free Logo Services agree and recommend that you shouldn’t go overboard with the design.
FreeLogoServices started back in 2012 with one mission: to empower the average business owner to create their own logo and build their own brand.
They say that, too much complexity or a mix of conflicting images can throw off the viewer and undermine the purpose of your brand.
Simplicity is key for your logo design. Here’s why:
Free Logo Services suggest that, choosing the right font can make or break a design.
Going over the top with fonts will just make your brand look silly or unprofessional. It’s not uncommon for a logo to fail because of a poor choice in a font (like the infamous Comic Sans or Papyrus).
Column Five Media agree and say:
While you can use a typeface as the basic inspiration, it should be customized in some way.
For example, FedEx use a simple block san serif font as the basis of their logo, but it has been customized.
The words join together and they have cleverly included a subtle arrow in the white space between the E and X.
For more tips on selecting typography for your brand, check out this guide.
Logo Designer, Ian Paget from Logo Geek notes that many logo designers include too many typefaces to make the logo look attractive but end up designing the one that looks amateurish. Ideally, it is recommended to add one or two typefaces in the logo design rather than multiple typefaces.
They go on to mention that Each typeface has a personality and you need to pick a font that reflects the icon’s characteristics and coincides with the message of the brand.
Paget notes that the design trends cam dominate from time-to-time. Many times, logo designers make the mistake of designing a logo based on the latest design trends.
For example, at times a circle font becomes the trend and everyone follows.
As another example, type designer James Edmonson of Oh No Type Co points out the similarities in these popular brand logos:
A company’s logo design is its identity symbol and needs to be timeless and if it is designed as per the trends then it may start looking dated and cliche soon.
How many logos have you seen that look similar the above images? Highly generic, highly trendy, highly exposed… highly irrelevant in a few years time.
Trends disappear in a puff of smoke and that is why relying too much on these trends when designing a logo, can do more harm than good to the organisation.
You can always take inspiration from the trends but make sure the logo you design is long lasting, unique and eye-catchy.
I once worked for a charitable organisation that wanted a new logo. They engages a professional graphic designer who wanted to create something that would really stand out.
In many ways he succeeded. But with one aspect he destroyed all of the other fantastic features.
He made the logo vertical, and used a very narrow font.
It looked great. But it didn’t fit on a car door very easily. It had to be so small you couldn’t read it.
The above example pf a vertical logo will look great on a banner, or the side of a building. But try putting it on your work van, or a business card.
Do you find the PORCHE logo easy to read?
Al Ries, in the 22 Immutable Laws of Branding, says that, since our eyes are placed side by side, a brand’s logo should be horizontal.
This one will be brief.
If it doesn’t make sense to your target customers… it doesn’t make sense.
Can you identify which industry the following cliché and generic images are associated with?
Do you notice anything in common with the following logos?
Use your imagination. And if that’s not your forte, hire a professional that will have imagination in spades.
“Yes, but my pipe wrench will be better than anyone else’s”
No. It won’t. Sorry. Not sorry.
Here is a very simple checklist that you can use to avoid the most common logo mistakes.
Bottom line? Work with a professional designer. They are usually well worth their price.